Inclusivity is all the rage these days. We’re thrilled to see it trickling down from the meta-conversation to the brands we love, trust and are proud of for making meaningful shifts — like Vapour Organic Beauty.
The squeeky clean beauty brand is expanding its complexion shade range to include nineteen shades of their cult-loved Atmosphere Foundation and eighteen shades of their equally-adored Illusionist Concealer. This move makes Vapour the first green brand to offer products for such an extensive spectrum of skin colors.
We think natural beauty should feel accessible to everyone, and launches like this have us excited about the direction we see the industry growing. Sure, we could easily pop into a mega-store like Sephora, shuffle through an endless deck of chemical-laden products and eventually find the right shade. But for those of us seeking ways to live well – naturally and holistically – knowing we can gussy up and feel great about every step of our process is nothing short of a gift.
What do you think of the Vapour Organic Beauty launch? Share your thoughts with us in the comments.