It’s impossible to keep up with the clean beauty space these days! We just don’t have enough skin to test all of the incredible product launches happening, but we’re giving it our best shot — and having fun doing it.
From the stockpile of (sustainably made) tubes and tins coming our way these days, here are the most notable…
Jone Road Miracle Balm | We were thrilled to see beauty icon, Bobbi Brown join the clean beauty game with the launch of Jones Road. Of course, Brown could be trusted to make a line full of products that are high-functioning A-Z, but stand outs include the glowy Miracle Balm (shown above) and The Face Pencil, a creamy concealer-foundation that can be applied precisely where needed.
RMS Creaseless Eyelights | Another new product whose packaging is as irresistible as the formula, we give RMS Beauty’s new cream eyeshadows an A+. We’ve hosted so many special events with RMS founder and beauty icon, Rose-Marie Swift (now lost in the depths of our social media archives). It’s no surprise that the brand has again nailed flattering shades and ideal textures that are a dream to apply.
Live Tinted SUPERHUE | We just can’t resist Live Tinted founder, Deepica Mutyala’s energy. It was her viral video showing red lipstick as a concealer for her skin tone that inspired the launch of Live Tinted. The brand has since emerged as a booming solutions-based beauty brand for underrepresented people in the beauty space. Live Tinted just launched SUPERHUE, a balm stick that turns into a pigmentation-fighting serum with Niacinamide, Bakuchiol and Vitamin C. We think the balm to serum format will help more women stick with a routine to recover radiance and clarity over time.
MERIT Signature Lip Lightweight Lipstick | Launching in just 8 decidedly neutral shades, Merit’s new lipstick is a product to obsess over. Each color is a mood, richly pigmented, but as comfortable to wear as a balm. Check the swatches before you buy and don’t be afraid of those rich brown shades — the final result is sheer and flattering.
fresh Floral Recovery Redness Reducing Overnight Mask | Cult favorite, fresh launched their first overnight mask for sensitive skin this year — a category we’re generally obsessed with. The highly-anticipated Floral Recovery Calming Mask has already gained an almost 5 star rating across online retailers, high praise for a treatment designed to soothe redness and even skin tone. Remember that even if your skin isn’t sensitive, a mask like this one is perfect after peels or at-home retinol serums!
Two more clean brands to watch? Check out our story on Rel Beauty’s gorgeous lip balms here and Scarlett Johansson’s new The Outset skincare line here.